About Us

About Ellbe

Founded by Morgan Bennett - "Ellbe Swimwear was born from a love of fashion and a long-held dream to build something of my own. For years, I knew I wanted to start a business—one that made people feel good. Swimwear has always stood out to me. The colours, the cuts, the confidence it can bring. I wanted to be part of that."

Ellbe is all about creating stylish, flattering, high-quality swimwear that makes women feel comfortable, confident, and seen. Whether you’re on a beach, by the pool, or planning your next getaway, I want you to feel your best in something that fits beautifully and lasts.

This is just the beginning. My goal is to grow Ellbe into a brand that caters to all sizes, styles, and preferences, so every woman can find something she loves and feels amazing in.

Thanks for being part of the journey.

— Morgan x

We’re Listening

Have a colour you love? A style you wish existed? I'm always open to suggestions and would love to hear what you want to see from Ellbe in the future. Your feedback helps shape the brand—so don’t be shy, let’s build it together.